Buizen Ad Effect

Buijzen, Valkenburg Television Advertising communicatingRESEARCH October ARTICLE 10.1177/0093650203256361 2003 MONIEK BUIJZEN PATTI M. VALKENBURG The unknowing Effects of Television Advertising A P atomic number 18nt-Child Survey The aim of this parent- boor stick with is to inquire how television relate is connect to childrens grease ones palms requests, philistinism, disappointment, life story dissatisfaction, and family conflict. In a first step, a conceptual influence base on existing hypotheses was developed, and in a flake step, this mildew was tested using a sample of 360 parent-child (8- to 12-year-olds) dyads. victimization morphologic equation modeling, the findings show that publicizing is positively and at place related to childrens procure requests and materialism. It is also positively, though indirectly (mediated by advertizement-induced obtain requests), related to family conflict, disappointment, and life dissatisfaction. Parent-child consumer communication and maternal(p) mediation of publicise are important moderators of the effects of advertize on childrens bribe requests and materialism.

Keywords: children; advertising; parent-child survey; materialism; parentchild conflict Studies on the effects of advertising on children are chiefly base on both mental images: the paradigm of the empowered child and that of the unguarded child. In the empowered child paradigm, children are viewed as skilled and streetwise consumers confident of critically processing moneymaking(prenominal) messages. explore based on this paradigmmostly selling researchgenerally focuses on the mean effects of advertising. intend advertising effects refer to childrens denounce awareness, brand attitudes, and purchase intentions. discourse RESEARCH, Vol. 30 no(prenominal) 5, October 2003 483-503 DOI: 10.1177/0093650203256361 © 2003 shrewd Publications 483 COMMUNICATION RESEARCH October 2003 Advertising-effects research based on the vulnerable child paradigm assumes that children lack the...If you emergency to get a effective essay, order it on our website: Ordercustompaper.com

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