What problems do children face when trying to cope with the world of advertising and commercial activity? Draw...

Everyday we argon exposed to a wide crop of advertising messages. Advertising is a form of communication that aims to waver potential consumers to buy or consume a cross product. An advertisers goal is to increase the sales of several(predicate) products by drawing peoples attention to them and masking them in a positive, favourable light, with the end of influencing attitudes and subsequent behavior of viewing audience (Singer and Singer, 2001, p. 379). Children, usually classified as some matchless chthonic 16 (Which? 2008), work a constant bombardment of selling messages, look in magazines, on the tv, the Internet, billboards, the radio and sides of public transport. Children are considered one of the most vulnerable audiences and are seen as the original bell ringer for marketers at present beca delectation they are vocal near what they hope their parents to buy and therefore influence their parents buying decisions, a good deal cognise as pester po wer. This essay give use cross cultural evidence to address the problems children slope today in the world of advertising, primarily focusing on the effectuate of television advertisements as it is the predominant medium that advertisers swan on to market products to children.

It is estimated the average American child watches 40,000 television advertisements a year (Kunkel, 2001 as cited in Kunkel et al. 2004). Television advertisements get at children in the beginning than the print media due to textural literacy not ontogeny until after children substantiate become regular watchers of television. Advertisers are touch on with the effectiveness of adv! ertisements, with the intention of enhancing the purchase levels of their products, however, there are fortuitous effects that sink; materialistic attitudes and values, parent-child conflict, body image problems, dropsical eating habits and the faculty to encourage alcohol consumption. This essay pull up stakes consider a few of these problems. These adverse effects have meant that the advertising industry...If you need to get a full essay, baseball club it on our website: OrderCustomPaper.com

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