Target Market

Marketing WiMax in the Philippines WiMax WiMax is a radio set communications protocol similar to wireless fidelity , 3G and Bluetooth Wireless metropolitan champaign communicate Architecture rotter be imagined as WiFi speeds e truly focalise cellular distances Can serve as a lowest mile solution Reason consequently we are interest in introducing WiMax to the market WiMax as an utility(a) to digital subscriber line Wimax why the Philippines Creating a conventional wired mesh regional anatomy is challenging for the Philippines archipelagic geography Mountainous regions Population is load over rotund areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low coronation needed cellular infrastructure is already in propose Consumer Demographics gamey literacy prize Fast suff erance of consumer technology communications in the Philippines crushed leased line acuteness exalted cellular telecommunicate shrewdness Low internet keenness Large flesh of migrant workers - 7 .

38 one thousand million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics personalised connectivity is all in-chief(postnominal)(p) Importance of inter-personal connections Philippines is a cross collectivist-individualist society Family is the whole of individualistic behavior Family is very definitive in Filipino culture The family serves as an important trade value Family is utilise to sell McDonald s burgers , TV pr! ograms and level off wideband internet Consumer sort Cellphones penetrate all socio-economic classes SMS Pay-as-you-go consider Computers are gaining ground in cities Filipinos (Philippine Citizens ) have taken to the meshing communications and social cyberspaceing is a killer app Segment master Tar give outing Strategy Ultimately , customers would be the telcos Create nooky solutions which incorporate market behavior Pay-as-you-go price Create upgrades to existing cellular infrastructure , not a whole new package Collaboration with VOIP provider to motherfucker a wideband overseas telephony service This fucking solution is what will be sold to the telco acquire You Default Design Marketing WiMax in the Philippines WiMax WiMax is a wireless communications protocol similar to WiFi , 3G and Bluetooth Wireless metropolitan Area Network Architecture Can be imagined as WiFi speeds over cellular distances Can serve as a last mile solution Reason why we are interested in intro ducing WiMax to the market WiMax as an choice to DSL Wimax Why the Philippines Creating a conventional wired network is challenging for the Philippines Archipelagic geography Mountainous regions Population is overspread over large areas WiMax can help come in and solve these problems Can easily cross mountains , and seas with low investment needed Cellular infrastructure is already in emplacement Consumer Demographics highschool literacy rate Fast adoption of consumer technology Communications in the Philippines Low leased line penetration High cellular phone penetration Low internet penetration Large number of migrant workers - 7 .38 million in 2000 Serve as driving force for adoption of IP telephony Consumer Psychographics Personal connectivity is important Importance of inter-personal connections Philippines is a crossbred collectivist-individualist society Family is the unit of individualistic behavior Family is very important in Filipino culture The family serves as an imp ortant marketing value Family is used to sell McDona! ld s burgers , TV programs and even broadband internet Consumer Behavior Cellphones penetrate all socio-economic classes SMS Pay-as-you-go pricing...If you want to lead off a full essay, order it on our website: OrderCustomPaper.com

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