Comparison of Coca Cola and Pepsi Essay -- Coca Cola Pepsi Business Ma

Comparison of Coca Cola and PepsiCoca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A plan introduction and history of the two companies will provide a undercoat for understanding how the companies have come to be where they are today and how they live their companies. The company structure of each(prenominal) will also be briefly explained to provide an understanding of how management style is impacted.Marketing and AdvertisingThe marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful. Our explore will provide an in-depth look at the marketing tactics that these companies map and how they compare to each other. The use of new technologies, forecasting, advertising, and political environments will all be included when determining what affects the marketing strategies the companies choose to take.SWOT abridgmentTo gain a better understanding of each company, we determined virtually strengths, we aknesses, opportunities, and threats of each company. Each company has brand recognition on their sides and threats such as foreign, political, and economic situations in countries that one C and Pepsi are established in. analyse these aspects of each company will provide a good view of future successes.ConclusionAfter a detailed look into Pepsi and Cokes tactics for managing and successfully running their businesses, a summary of how each company manages its resources ties the research together and compares the overall management of the two companies. solid ground INFORMATIONThe Coca-Cola guild is the innovations leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. Coca-Cola, the Companys flagship brand, and over 230 other soft-drink brands are manufactured and change by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world. The Company and its subsidiaries employ nearly 31,000 people around the world. Dr. John Stith Pemberton first introduced Coca-Cola in Atlanta, Georgia in 1886. The pharmacist concocted a caramel-colored syrup in a three-legged brass kettle in his backyard.The Coca-Cola Companys operate management structure consists of five geographic groups plus The Minute wetnurse Company. Other Coke products are Barqs Root Beer, Cherry Coke, Powerade, Citra, Mel... .../sectors/3080.asp, (accessed 11/9/2000)Hays, Constance L., (2000), http//nytimes.com/library/financial/Sunday/080600biz- coke.html (accessed 10/8/2000)Its the Real Thing, (1999), http//www.t- bird.edu/alumni/readingroom/magizine/features/realthing.asp (accessed 11/9/2000)Law Firm Chitwood & Harley Announces Class activeness Lawsuit Against Coca-Cola Company, (2000), http//biz.yahoo.com/bw/001027/chitwood_h_2.html (accessed 11/2/2000)PepsiCo, Inc., 1998 one-year Report. Purchase, New York PepsiCo, Inc., 1999PepsiCo, Inc., 199 9 Annual Report. Purchase, New York PepsiCo, Inc., 2000PepsiCo, Inc., www.pepsi.com, (accessed 9/2000 11/2000)PepsiCo, Inc., www.pepsico.com, (accessed 9/2000 11/2000)Simao, Paul (2000), SoBe supervise may spur Coke into new age drinksanalysts, http//biz.yahoo.com/rf/001101/n1340525.html (accessed 11/2/2000)Thompson, Mark (1999), Coca-Cola and PepsiCo find their fizz, http//moneycentral.msn.com/articles/invest/sectors/3080.asp?Printer (accessed 11/9/2000)When Coke and Pepsi Battle, More than Cola is at Stake Kiplingers individualized Finance Magazine Feb 1992