Using an Advertising Agency for British Airways :: Business Management Studies

Advertisers (BA) such as the client of an part and agencies for shell media-buying as well as advertising service provider retreadtheir rules of remuneration for different reasons Advertisers such as BA loss to be sure they are getting value fortheir money this means in other(a) words that BA wants to be sure thatthe service that they want to promotes gets best possible operatewithout the agency charging them over expensive bills. Agencies and media buying services want to be profitable so theyremain feasible for an agency their main source of income is fromproviding advertisement services that business hatful purchase.By looking at the clients point of view and the agencies there is aclear underline that in some cases these two above issues batch lead todisagreements, but this can be avoided with negotiating before whatsoeverwork is carried out by the agencies like for example negotiatingpayments, services and so on AdvantagesOne of the main advantages of an agency wou ld be that some agencywould ladder and develop an entire promotional force from scratchto completion, the agency does this through relating the clients (BA)needs with the promotion campaign of the service of BA this enablesthe client to be assured that its needs are met. An agency also takes a thoroughly part of developing and planning media sothat the clients (BA) promotional campaign of their services getsmaximum communication effectiveness, this means in other words that anagency would do its best to promote the clients service advertisementto get sentience of BAs target audiences. Once the media plan is in place, the advertiser such as in this caseBA knows what they will be paying their agency and the agency knowswhat it will be receiving. Putting insistency on an agency to keep its costs reasonably is thebest method of making sure that the agency gets carried away with theclients money to advertise. An agency offers to its clients creative thinking this means new ways of looking at advertising this could second because a company like BA afterso many a(prenominal) years of advertising could loose its advertising appeal, thisis where advertising agencies are a key contributor because they offernever ending creativity. An agency contributes to a company new and innovative ideas to helpthem to get their promotion campaign an effective edge to attractcustomers. The advantages of using and agency would be the consequence of gettinginformation such as market research for BAs services to help them tobenefit from, this means in other words after the contribution of the