Marketing management Essay Example | Topics and Well Written Essays - 2000 words - 4

trade management - Essay ExampleSince the last 10 years, HCC has grown swiftly, principally throughout an insistent constitution of efficient management.However in the wake of the economic crisis and the following recession that has also hit the come with steering its sales bolt down by almost 50%, the confederation has been forced to lay down 50% of its employees, and the company is motivated to look towards new options and destinations. Russia and South America have been identified as new selling destinations for the company along with trying to profit margins in the highly competitive environment. However, the company is also trying to promote its productions in the local Chinese grocery stores.The next section presents a little analysis of the grocery store conditions for the company, the opportunities and threats, the current position and management strategy of the company and the forces of change that are necessary to build a more efficient and successful organization . I choose to select the method of non-homogeneous analysis tools like SWOT, Porter analysis to study the above requirements and conditions for the company.1. The company commands significant lead in many segments in the export sector of the Chinese industry for entertainment goods. It is also a rise up known international company and its products have been able to set their own brands in the international market up till now2. The company has a flexible and customer oriented product annals with a considerable development in the export sector as they have increased the market share by 3% to over 6% within the last two years.Porters five forces analyze the strong points of a company. Traditionally, the analysis is used to take notice of new product launches, upgrading of business services, and appropriate balance of power.1. Provider control in this case, the power and control of the suppliers of HCC to drive the prices of the final product or